Social Media Specialist Exam

Execute your social media campaign (at least one month) into an editorial calendar.

Here is a sample of our editorial calendars:
https://bit.ly/3bNRZsj

Based on our samples, your editorial calendar MUST HAVE entries for the ff:

• DATE (of posting/duration of ad)
• TYPE OF POST (Organic, Boosted, Paid ad)
• PLATFORM (FB, IG, Twitter, etc)
• AD COPY (Text on image)
• CAPTION (Text in the caption box)

Please take note of the following important details:

• You are being graded for execution as well as your copywriting skills here. As ideation and execution of this social media campaign came from you, you must assume as well at the very least how the images/videos/graphics are depicted to convey your message. Therefore your caption does not rely or depend on the image, for this, it is the other way around and you must have a caption for each post.
• No need for the images column as you are not required to provide images/graphics.
• Study their Facebook pages or the sample editorial calendar to see the frequency and schedule of postings to determine how many posts we do per week, and which day per week we post (unless it conflicts with your proposed campaign / strategy).
• Study the language and tone of voice that we use in creating ad copies and captions.
• Take note of important and/or relevant holidays for the month you chose.

TO SUBMIT:

• Rename the file as [SURNAME, FIRST NAME] SM Exam EdCal